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Dole Billboard

This was my first real major project. I was hired by Stanfilco to design for them a billboard which was to replace the old ones already on the walls in the arrival and departure terminals of our airport. The billboard had to showcase their products and give a feeling that it came from our land, Davao City. Originally there was supposed to be a textile from one of the original settler's in our land in the background where the fruits and vegetables where to be laid to add more to its Davao-y look. It, however, made the image look chaotic so we decided to make the background plain sky-blue. Some time ago one of my friends told me he saw some Koreans taking pictures with the billboard as their backdrop. :D